Project Overview
The challenge was to create a digital brand experience that highlights Me&B's commitment to fashion in a unique and engaging way. This project aimed to increase customer engagement by offering an interactive journey through the brand’s identity, using a responsive website that features Fashion Week and the Lifetime Repair Program.
The Problem
Engaging customers with Me&B's brand identity through a memorable and interactive experience.
Problem Frame
How might we create a digital activation that showcases Me&B's fashion collections and enhances customer involvement with the brand?
Solution
A responsive digital experience that highlights Me&B's clothing collections through an interactive Fashion Week event and offers a unique Lifetime Repair Program, fostering a sense of connection and engagement with the brand.
Research
Research Insights
The research insights phase on branding and responsive web design shaped the Me&B activation. Branding research emphasised a cohesive brand identity, while responsive design principles ensured the website was adaptable across devices. These insights guided the creation of a user-friendly and brand-aligned digital experience.
Brand Experience Research
Brand Analysis
Ideation
Sketched Wireframes
The sketched wireframes helped structure the Me&B activation for the different types of interfaces. By doing this it helped plan out where placements of features will be.
Sketched Wireframes: Desktop
Sketched Wireframes: Tablet
Sketched Wireframes: Mobile
Digital Wireframes
The digital wireframes refined the structure and interactions, building on initial sketches to create a more polished layout. These wireframes allowed for precise adjustments in spacing, alignment, and responsive design, ensuring a cohesive user experience across desktop, tablet, and mobile views.
Digital Wireframes: Desktop
Digital Wireframes: Tablet
Digital Wireframes: Mobile
Social Media Campaigns
Advertisement Banner
Instagram Carousel
Visual Interface Design
Before Phase
During Phase
After Phase
Prototypes
Desktop Prototype
Tablet Prototype
Mobile Prototype
